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About Us

Magnus Octopus is a creative and strategic platform dedicated to nurturing transformation across music, leadership, and community.

Founded on the belief that change, like the octopus, is multi-armed, intelligent, and adaptive, we work across diverse spaces to empower individuals, organisations and communities to grow with purpose, creativity and resilience.

From music mentoring that builds skill and self-expression, to leadership coaching, strategic advisory, and community resilience frameworks, our work is grounded in values, connection, and a deep commitment to collective wellbeing.

Whether you're an emerging artist, a systems change-maker, or a leader navigating complexity, Magnus Octopus offers thoughtful guidance, creative support, and courageous partnership, helping you explore, evolve and thrive.

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Photo credit: F Yamanata

Jimmy Christmas

Director, Professional Musician & Mentor

Jimmy Christmas leads Magnus Octopus with a unique blend of professional experience and creative passion. As guitarist, co-songwriter & lead frontman alongside cofounder Dion Lunadon for internationally acclaimed rock and roll band The D4, Jimmy has toured globally, performing at renowned festivals such as Glastonbury and Fuji Rock, sharing stages with legendary acts, Iggy Pop, The Hives & Foo Fighters – just to name a few. Following his time with The D4, Jimmy founded Luger Boa, a band that achieved critical success with charting albums and hit singles in New Zealand.
Since 2008, Jimmy has mentored youth and adults across diverse settings, combining his extensive creative background with a deep commitment to personal growth and wellbeing. From one-on-one sessions to leading groups of 30+, Jimmy has a proven ability to inspire leadership, creativity, and confidence. Currently nearing the completion of a degree in Psychology, he integrates his academic knowledge to ensure a holistic approach to mental and physical wellbeing. Jimmy fosters an environment where people of all ages can explore their potential, grow their skills, and connect creatively with their personal ‘great work’.

Education:

  • Bachelor of Arts in Psychology 

  • Leadership NZ 2025 Alum 

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Ana Christmas

Director | Strategic Leader | Musician | Mentor

Ana Christmas is a purpose-driven leader, mentor, and environmental enabler who brings a unique fusion of strategic insight, community connection, and creative practice to Magnus Octopus. As Director, she guides a values-led platform for music, leadership, and transformative change.

Ana is also CEO of The Forest Bridge Trust, where she leads large-scale conservation efforts in partnership with landowners, tangata whenua, and environmental stakeholders. Her leadership is grounded in Haumanu—the restoration of wellbeing—and shaped by kaupapa Māori principles, systems thinking, and collaborative design.

A lifelong musician and bass player for Jett Generations, Ana believes in the power of music and creative expression to foster connection, build confidence, and inspire transformation. Her experience spans decades in social advocacy, including leadership roles in family violence prevention, community food security, and community-led crisis response.

With a Master’s in Organisational Change and Resilience and a background in facilitating adaptive leadership programmes, Ana supports individuals, organisations, and communities to navigate complexity, align with their values, and thrive.

At Magnus Octopus, Ana creates inclusive, courageous spaces where creativity, strategy, and purpose come together—helping people lead with heart, clarity, and connection.

Education:

  • Masters of Organisational Change & Resilience 

  • Bachelor of Business in International Business & Management

  • Leadership NZ 2020 Alum

Certifications:

Still Waters Coaching & Mentoring, Managing & Leading Community Organisation, Governance and Effectiveness Training, Te Pumaomao Nationhood building Programme, Finance for non-financial managers, NLP, Group Leadership & facilitation. Certified Building Awesome Matua, Whanau & Living Free from Violence facilitator. Child Protection Studies Programme, Solution Focused Brief Therapy, Severe Trauma & Stress Recovery, Focused acceptance & commitment therapy.

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Jimmy 027-324-3744

Ana 021-183-0522

a:Auckland, New Zealand
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